TEKsystems Recruitment Campaign Concept

For this project, I developed a recruitment-focused campaign concept for TEKsystems, exploring how their brand could engage early-career tech talent through physical touchpoints and large-scale advertising. The goal was to translate TEKsystems’ positioning as a career connector in the technology space into a cohesive visual system that works across multiple formats—from billboards to job-fair materials to promotional merchandise. Concept I designed a localized recruiting campaign centered around the message: “We place tech talent. You get hired.” The campaign emphasizes clarity, confidence, and accessibility to reflect TEKsystems’ role as a bridge between candidates and opportunity. To support this positioning, I created a visual system that scales consistently across outdoor advertising, recruiting event collateral, and branded promotional items Visual Strategy Across all deliverables, I focused on maintaining strong typographic hierarchy, consistent logo placement logic, scalable layout structure, and high-contrast accessibility cross-format brand cohesion. The result is a recruitment campaign system that works across both environmental and handheld formats while reinforcing TEKsystems’ identity as a technology-career partner. Tools Used: Adobe Illustrator Adobe Photoshop Mockup compositing workflows Skills Demonstrated Campaign design Brand application systems Out-of-home advertising layout Recruitment marketing strategy Environmental typography Cross-platform visual consistency

[Client]

TEKsystems

[Year]

2026

[Services]

Brand activation · Environmental graphics · Campaign typography · OOH design

Billboard Design

For the billboard format, I prioritized legibility at speed and distance by using a high-contrast typographic hierarchy, limiting copy length for readability at 65 mph, positioning the brand mark for fast recognition, and pairing messaging with workplace imagery to reinforce career outcomes. The headline structure communicates both value and action in under two seconds of viewing time.

Recruiting Event Badge System

I designed a job-fair credential set to support in-person recruitment environments. These badges reinforce brand recognition at hiring events, create visual consistency between digital and physical campaign touchpoints, and use vertical typography to maximize spatial efficiency
highlight event information with a clear hierarchy for quick scanning. The badge system functions as both wayfinding and branding material during recruitment activations.

Promotional Merchandise

To extend campaign visibility beyond events, I designed branded TEKsystems pens that incorporate simplified logo placement, restrained accent striping derived from brand colors, and a clean layout optimized for small-scale printing. These items support long-term brand recall after initial candidate interaction.